MACALLAN 1967- A NEW ERA OF ADVERTISING
In the 1920’s, a small stamp began appearing at the bottom of letters, bearing the slogan: “Whisky! Open a bottle of MACALLAN to-night”. Sir Peter Blake’s label reflects a point in the company’s history when the first, proper advertising campaign appeared during the 1970s.
“Eccentric” and “charming”, a series of small press ‘ads’ lauded The Macallan with mentions of ‘curiously small stills’ and the insistence upon using sherry oak casks.
Sir Peter’s affectionate collage includes Allan, Hugh and the hatted David in front of the in front of Easter Elchies House. In turn, Mary McCartney’s photograph juxtaposes the labelled bottle against the castellated roof of the building as it stands today.
The extraordinary 1967 single malt it holds is no less a work of art, juxtaposing familiar flavours of oak and strawberry with exotic, almost Gauguin-esque notes of mango, ginger and nutmeg. Lead Whisky Maker Sarah Burgess has nosed a single malt of definitive expression that commands attention. Throughout Sarah’s exclusive collaboration with Sir Peter and Mary, the project has developed through shared experiences and enjoyable stories. The evidence here confirms that. With its rich, evocative character and a unique work of art for a label, this particular bottle is testament to the joys of rewarding creativity.
